The GTM Mirror
A podcast by Maria Hatzi

Your story, crafted and told the right way.

"Her questions pushed me to articulate the real value behind my approach, which made the conversation stronger and helped me refine my own positioning."

— Podcast guest, GTM Mirror

I've spent over a decade inside the engine of B2B growth — as a senior program manager at one of the world's largest IT distributors, and as a GTM consultant to startups and scale-ups across Europe.

That expertise doesn't stay behind the camera. Before every episode, I work directly with founders — understanding their goals, sharpening their message, and coaching them on how to present their project and their purpose with clarity and confidence. You arrive prepared. You know what you want to say and how to say it. Then we hit record.

Most podcast features give you airtime. This gives you something different: a crafted narrative, expert preparation, and questions designed specifically around your goals — whether that's launching a product, entering a new market, or differentiating in a crowded space.

This is a bespoke service. Not AI-generated content. Not a generic interview format.
Every question is handcrafted by someone who has spent 10 years developing messaging
and positioning for IT and tech brands across Europe.

The brands you admire have strategists in their marketing team who do exactly this.

Now you do too — for one episode.

Choose your format

Every format includes a YouTube-hosted episode on The GTM Mirror channel, crafted questions, and Maria's 10 years of positioning expertise. The difference is how deep we go together before the camera turns on.

Spotlight

"Get in the room."

  • 2–3 crafted questions focused on your core message

  • Short-form reel format — sharp, shareable, to the point

  • Questions shared in advance so you arrive prepared

  • YouTube episode on The GTM Mirror channel

Showcase

"Present what you've built."

  • 4–6 crafted questions — product or company presentation focus

  • 30-min briefing call to align on goals before recording

  • Full episode format — room to tell the full story

  • YouTube episode + LinkedIn post

The Full Tank

"Your moment to expand, pitch and be remembered."

  • 6–7 bespoke questions built around your specific goal

  • 1-hour strategy + coaching session before recording

  • Full guest preparation — arrive knowing how to land your message

  • Full episode + LinkedIn + YouTube promotion

How it works

Every GTM Mirror episode follows the same five-step process. What changes between tiers is the depth of preparation we do together before the camera turns on.

  • After you book, you receive a short questionnaire. This covers your company, your goal for the episode, your target audience, and what you want people to walk away knowing. This is how I start crafting your questions before we ever speak.

    • Spotlight: Questionnaire only — questions are crafted from your answers

    • Showcase: Questionnaire + briefing call

    • The Full Tank: Questionnaire + full coaching session

  • Briefing or coaching call

    We meet online. The format depends on your tier — a focused 30-minute meet and greet, or a full one-hour strategy and coaching session where we work on your value proposition, your framing, and how to deliver your message on camera.

    • Spotlight: 30-min online call — meet, align, confirm direction

    • Showcase: 30-min briefing — goals, positioning, what to emphasise

    • The Full Tank: 1-hour coaching — message, framing, delivery, preparation

  • You receive your crafted questions before recording — with enough time to prepare. No surprises. No performing under pressure. You arrive knowing exactly what's coming and how to make the most of it.

    • Spotlight: 2–3 questions + written guidance on how to approach each

    • Showcase: 4–6 questions — direction covered verbally on briefing call

    • The Full Tank: 6–7 questions — direction covered in depth during coaching session

  • We record online. I handle all editing and upload the episode to The GTM Mirror YouTube channel. Title and description are written by me — crafted for search and for your audience, not just for the algorithm.

    • Spotlight: Delivered within 7 days of recording

    • Showcase: Delivered within 14 days of recording

    • The Full Tank: Delivered within 21 days of recording

  • Once the episode is live, I share your YouTube link directly. Share it, embed it, send it to your investors, your team, your prospects. It's yours to use — hosted on The GTM Mirror channel, permanently.

    • Spotlight: YouTube link shared with you

    • Showcase: YouTube link + LinkedIn post published

    • The Full Tank: YouTube link + LinkedIn + YouTube channel promotion

What you receive

What’s included

  • A published YouTube episode on The GTM Mirror channel — permanently hosted and publicly accessible.

  • A crafted title and description, written by me, optimised for search and for your audience.

  • Your unique YouTube link to share wherever you choose — with your network, your investors, your prospects, your team.

  • LinkedIn promotion (Showcase and The Full Tank tiers).

What isn’t included and why

  • Raw recordings and edited video files are not shared. The GTM Mirror is my channel and my brand — the episode lives there as part of a curated body of work. This is what makes it valuable: it is not self-produced content. It is a feature on an independent editorial platform.

  • If you'd like to repurpose content for your own channels, or want expert preparation for other podcast appearances or video interviews, I offer a dedicated coaching service — On Your Stage. Ask me about this when you get in touch.

Ready to tell your story

the right way?

Every application is reviewed personally. Message me before booking if you'd like to talk it through first.

BOOK YOUR SPOT via FIVERR
GET IN TOUCH

Hosted on YouTube · No raw files shared · Delivery within agreed timeline

Let’s Connect.

maria@mariahatzi.nl
(+31) 06 18679137

Almere, Netherlands