Building brands and go-to-market strategy are my passion. What is yours?
I was born and raised in a family business where I nurtured entrepreneurship, which basically translates to learning how to make things happen on a budget, while winning customer’s loyalty. As far as I remember myself, I always had a side hustle, either that would be a service, a product, an event or even just a blog. Over the years I managed social media and branding of products and services, media and publishing agencies, that led me to build a loyal network of brands and professionals, from Greece to Australia!
In 2014, I moved in the Netherlands in the name of love, and a little after the honeymoon phase I started freelancing my skills in branding and go-to-market strategy to cultural organizations, startups and other rebranding projects, until I joined the world of Cybersecurity and the distribution business. Today, as a senior manager, bringing to market and finding ways to grow business for IT solutions in the EMEA region, is my day-to-day job.
Empowering innovative ideas and creating a go-to-market strategy is what awakes my spirit.
With this blog, I am aiming to share knowledge, views and ideas on branding, marketing, business and professional development. Do you have questions? Drop me a text and I will create a post with tangible ideas for you!