Building brands and go-to-market strategy are my passion.
What is yours?
As an experienced strategist, skilled in branding and business development, I have the ability to identify new opportunities with a focus on growth, innovation, and success. For many years I worked in Marketing and communications from startups to global IT distributors. Empowering innovative ideas and creating a go-to-market strategy is what awakes my spirit. With this blog, I am aiming to share my knowledge and expertise with everyone who is a business owner or drives an idea to the market.
I was born and raised in a family business where I nurtured entrepreneurship, gained experience in innovating on a budget, handled difficult communication crises. I worked for several years on and off in our business while having an external job as well. Before settling a new life in the Netherlands in the name of love, I worked extensively as a brand designer and communicator for businesses and professionals in Greece. Today, bringing to market IT solutions for the EMEA region, is my day to day job.
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Specialties: Marketing, Business Development, Channel Management, Program Management
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